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Julian Garritz - Founder and Chairman
Julian Garritz - Founder & Chairman

“Wie wir heute wissen, wird im Jahre 2018 die digital generierte Datenmenge weltweit über 48 Zettabyte (48×10^21) erreichen. Das sind weit mehr Informationen, als in den letzten 5000 Jahren generiert wurden.

Wir leben heute in einer Welt von Big Data.
Dies eröffnet uns neue und ungeahnte Chancen, die Wirkung von Kommunikation signifikant zu erhöhen und Menschen hocheffizient und individuell zu erreichen.“

Garritz Deutschland – the digital & new media agency

Wir sind darauf spezialisiert, digitale Werbestrategien zu entwickeln, die Sie durch innovatives Denken und modernste Media-Konzepte durchstarten lassen.  Wir nutzen und analysieren mediale Daten um die Wünsche und Präferenzen unserer Kunden kennenzulernen und gewinnen so tiefe Insights. Dies versetzt uns in die Lage mit Ihren Zielgruppen hocheffizient und maßgeschneidert zu kommunizieren und Ihre Marke in den Fokus zu rücken. Wir erstellen Kommunikationsinstrumente, wir messen Effizienz, wir liefern Resultate. Wir sind da. Für Sie.

Garritz Online Media International

unsere digitale Formel

garritz - our process - learn
garritz - our process - project
garritz - our process - perform
garritz - our process - assess
garritz - our process - roi

lernen

Lernen heißt für uns verstehen

  • Ihre Ziele verstehen
  • Ihre Zielgruppe verstehen
  • Ihre Daten verstehen
  • Analyse Ihres digitalen Ökosystems

entwickeln

Entwickeln bedeutet für uns strukturiertes Vorgehen

  • Digitale Strategie aufstellen
  • Optimierungspotentiale aufzeigen
  • Handlungsfelder identifizieren
  • Owned, earned & paid Data Balance finden
  • KPIs definieren

ausführen

Das digitale Ökosystem ins next level führen

  • Big Data Prozesse implementieren
  • „Bespoked“ digitale Kampagnen entwickeln
  • Digital Media: Performance orientierte Mediaplanung und buying

messen

Aus jedem Ergebnis gewinnen wir tiefe Insights

  • Touch-point Auswertung und Korrektur in Echtzeit
  • Abgleich von Performance / KPIs
  • Gewonnene Insights zur Einleitung und Optimierung von Maßnahmen verwenden

roi

Attributionmodelling, Big Data, Digitalisierung

  • Wir identifizieren die Bausteine einer erfolgreichen Consumer Journey
  • Steigerung der Conversion Rates
  • Individualisierte, effizientere Kundenansprache, Erhöhung der Reichweite
  • Gezieltes Nutzen von BI und Insigths

case studies

garritz - our - case - success - universal
garritz - our - case - success - fresenius
garritz - our - case - success - thyssenkrupp
garritz - our - case - success - credito - Real

Entertainment (MOVIE) B2C

Jurassic World. Digital Media Performance. Mexico

objective

Maximize the reach, deliver complete spot views (online video) optimize the conversion ratio (purchase of tickets online)

methodology

Integrated planning of the digital campaign for the launch. Purchase optimization focused on generating recall in potential segments along with a complete online video view and maximizing the sale of tickets online through platforms

customer´s goal

39,622,000 USD estimated box office

challenges

Reach the right audiences and monetize the impacts on ticket purchases. Being a summer launch the competition of other titles hindered the efficiency of the investment

roi

248% return on investment in ticket sales VS advertising investment

8% above the estimated office box

platforms used

Paid – Facebook, Adwords, DSP, Bing Ad and some other third-party media

Insights – Google Analytics, Nielsen (Recall Tracking and Purchase), Comscore Mdiametrix, Sizmek (Adverse Rate and Conversion Measurement)

outcome

The movie was the fourth more successful of the year at the box office in Mexico

Pharmacist chronic kidney disease (B2C & B2B)

Fresenius Kabi. Big Data Analytics. Global, India, China, Tailandia, Malasia

objective

Understand the impact of the medication on different target groups

methodology

Fresenius created a database of patients with chronic kidney disease and requested a business intelligence tool through the interpretation of the data. The tool was developed in a web ecosystem using powerful data visualization tools, which facilitated the right angles to interpret business information that strengthened the evidence on the effectiveness of the medication

customer´s goal

Develop a replicable business intelligence tool for different markets to analyze databases of patients with chronic kidney disease

challenges

Find relevant and statistically valid predictive models

roi

More than directly affecting the quantification of ROI, our tool contributes to the positioning of the medication in government clients and final patients

platforms used

– Back End

  • Plataform LAMP
  • Laravel as Serverside Framework
  • MariaDB as Database Engine

– Front End

  • JavaScript Frameworks (React & jQuery)
  • Boostrap + HTML5
  • Google Charts & D3Js Charts

outcome

Presentation before the board of directors showing the benefits and the pharmaceutical economy comparing the use against the absence of the drug in medium-term financial impacts by dialysis

Industrial solutions (B2B)

Thyssenkrup. Digital Asset Development. Global, Alemania

objective

Perform a standard process in the delivery of websites

methodology

Implementation of a process that includes:

-Segmentation of the audience through the user experience

-Conversion especially structure at obtaining leads

-Search engine positioning

customer´s goal

Communicate clearly their services, and verify the utility of the channel in obtaining qualified leads

challenges

Develop efficient and tested methodology in website production and SEO strategies

roi

Establish the bases for measuring digital strategy at the sales level

platforms used

Content management group system (CMS), the first spirit

outcome

Standardization of the group's digital production and improvement in the search engine positioning of the projects under our responsibility

Selling used cars B2C

Don Carro. Performance Marketing and Programmatic. Texas, USA

objective

Performance.– investment in digital advertising aimed at a cost per acquisition

 

Attribution model – develop a methodology for tracking and assigning attribution contact points and their impact on the customer’s sales process

 

Optimizing sales process – register and document the phases of the sales process and its synchronization in technology platforms

methodology

Performance – genetic strategies in the programmatic purchase looking for better efficiency towards the acquisition of the different digital platforms (Facebook, Google, DSP)

 

Attribution model and optimization sales process– we agreed on the presence of an “implant” of the agency supervising the execution of the CRM and the correct registration of the sales information referring to each purchase. The insights team designed a technological platform that will interpret the data and show the business intelligence required by the management

customer´s goal

Optimization of digital investment and improvement of verifications in the sales process

challenges

Implementation of the processes in a diverse and multi-cultural team, its standardization, and follow-up. A correct connection between multiple platforms some of them even closed initially. Identify and impact the specific audience

roi

Greater than 500% in direct sales Vs digital advertising investment

Control platform and monitoring of the sales process

platforms used

Paid – Facebook, Adwords, DSP

Insights – Google Analytics, development of the customized platform, online panel

outcome

Optimization to 400% of the ratio of the candidate to sale (Lead to acquisition)

wo finden Sie uns

garritz location Mexico garritz location New York garritz location Denver garritz location Dallas garritz location Frankfurt garritz location Prague garritz locations

frankfurt

Mainzer Straße 75 65189 Wiesbaden See Map

prague

Václavská 20 Praha 2, 120 00 Prague see map

new york

86 Orchard St. 10002 New York See Map

denver

5350 Leetsdale Drive suite 200W 80246 Denver See Map

dallas

5910 N Central Expy 730 75206 Dallas See Map

mexico

Insurgentes Sur 933 piso 12 Colonia Nápoles 03810 Mexico City See Map

Kontakt

Lassen Sie uns digitale Partner werden